Your commitment to conscious business means you truly care about making the world a better place. You’re off to an amazing start, but now it’s time to elevate your game. You want to forge a deeper connection with your people. To replace casual interest with true loyalty. To nurture a healthy green shoot into a thriving ecosystem. Here's how the content I create can help your business blossom:
By freeing you to spend your valuable time using your key skills. Crafting effective content takes time and energy, and when I’m on the job, you’re free to spend your time and energy devoted to the work of actually running and expanding a successful enterprise (rather than scrambling to throw together your weekly, slightly-behind-schedule blog post). More time for the skills you enjoy using equals a healthier business, and a happier you.
By giving your audience the information they really want. Even your most dedicated supporters will tune out after a page or two of numbers and accomplishments, because human beings are naturally self-centered creatures. Stakeholders want to hear about them: how their contribution helped make your accomplishments possible, how your business is transforming their community or making their lives easier, or how it can inspire them to be better versions of themselves. Audience-centered stories are the difference between someone giving your content a quick glance, to seeking you out and telling all their friends about you too. That kind of sustained loyalty is what turns a few bees into a whole hive, and it’s my goal every time I sit down to write.
By translating your specialized lingo into a language more people can understand. It’s hard to share your passion when audiences have no idea what you're talking about— a common side-effect of content written by well-intentioned insiders. To maximize impact, the mechanics behind your business need to be translated into language that a novice can understand, so your audience feels included, not intimidated (this is especially true for science-based businesses). I’m an expert at finding the underlying connections to break your code and broadcast your message. Pair that with a well-crafted story, and you've got a powerful potion.
By attracting an all-star team. You work hard to create a supportive, empowering culture because you want your people to feel valued and fulfilled. Now let's find you the perfect candidates, who care as much as you do. Just as the words you're reading now are (hopefully) getting you pumped up to work with me, the words I write for you will attract your ideal team members. Quality candidates will show up at your door, not to pick up a paycheck, but to serve your greater purpose for the long haul. You'll be a destination, not a drive-by. This is the power of good content, and it’s what I’m here to create for you.